We are Masters at taking the reigns on a FSBO, because we are Master Marketers and Listing Agents.
Why Should You Not List as a FSBO?
First of all, realtors
often refuse to show a “For sale by owner” home. The buyers agent knows there
isn’t going to be a professional colleague on the other end of the deal, and
might discourage making an offer or have higher negotiating power than you due
to the hassles and risks of trying to close the deal without a professional
representing the seller, and without a guaranteed commission. FSBO sellers are
viewed as unrealistic, unreasonable, and difficult sellers whom professional
realtors have rejected. Realtors also like to avoid emotional sales, and it’s
much harder for a seller to stay disconnected without a realtor. Negative
feedback is often hard to hear, so you’ll want to have the middle man to keep
the deal professional.
Real estate is a full time job. I’m sure you, the seller,
have a job of your own. So will you be able to rush home every time someone
wants to see the house? Can you always be available to answer the
phone, and do you have the energy to market and show your home in the free time
that you do have? Have you studied the correct way to market your home? Have
you extensively researched the current market, and do you know for sure you’re
not selling your house for less than it’s actually worth? When using a realtor,
you’ll get a lockbox giving your agent to show your home, even if you aren’t
available. It’ll be their job to answer the phone for your customers, and they
have the experience and the resources to correctly market your home. At our
brokerage, our broker has a Masters Degree in Marketing and has designed a
Masters Marketing Program that will price your home exactly right in comparison
with the market, comparable homes, based on the specific features and how much
they’re worth, they’ll be able to advise improvements and changes you might
want to make, and price it right so that it doesn’t sit on the market for too
long so that other agents start to think “well what’s wrong with it that it’s
been available for so long?” and then try and take advantage of you.
Realtors have access to the MLS & specific buyers in
your criteria. You are able to list yourself on Zillow, Redfin and Craigslist,
but the MLS is the main stream for you to get your home out to prospective
buyers. Realtors have a large personal and professional network and have spent
time developing their sphere and email lists. They have relationships with
other agents who may have prospective buyers and pay good money for certain
marketing services to help get their home sold. A smaller pool of potential
buyers means less demand for your property, which can make the process of
selling much longer and you may not get the money your house is worth. Your
Property Masters are able to target specific buyers looking for a home like
yours and market your property specifically to these buyers. Your Property
Masters have tens of thousands of contacts to get the word out about your home
quickly. From the MLS it will be marketed to all platforms of real estate,
opening up the buyer pool even more. A realtor will then be able to weed out
the buyers that are not qualified, and early on in the process so that your
time is not wasted.
Negotiation takes skill and experience. If selling your home
on your own, your buyers agent will have more segmented experience and
knowledge when it comes to negotiation, therefore they will have more power
than you, meaning less money in your pocket. They know the game. You need an
agent to advocate for you. You will need to know how to counteroffer, how to
properly sell yourself, when to say no, when to keep emotions out of it, etc.
Agents know the market and the terms worth negotiating for, and they understand
contracts to make sure you’re not being taken advantage of, which is often a
goal of a buyers agent if they’re working with a FSBO.
Speaking of contracts, there is a lot of legal paperwork
involved in a home sale. It needs to be correctly completed and will save so
much time and energy if you have a realtor to handle this. You don’t want to
deal with the paperwork, legalities and the back and forth of all the documents
and signings. You’ll quickly get overwhelmed. You shouldn’t have to deal with
much when you’re already going through the stress of finding a new house,
getting rid of yours and the memories made of it, packing, and the rest. You can
also be held liable for fraud, negligence, or breach of contract if you don’t
disclose properly, and you’ll end up in court in a legal battle before you even
know what you did wrong, which will just cost you more money.
The commission you must pay to a realtor often holds owners
back from selling their house with an agent, but here’s the thing.. you’ll get
MORE for your house if a realtor is helping you sell it, which will 100% make
up for the small percentage of your earnings you will pay to your realtor.
Catch Your Property Masters during one of their frequent listing specials, and
you’ll receive some benefits back yourself. Realtors have the resources to
stage your house to sell, advise you in the right areas to make a profit, and
the resources to market to the right people. Your Property Masters spent years
researching and designing the perfect Masters Marketing Program for getting
your home sold quickly, and for top dollar. Professional realtors are not
scammers, they are here for you, and paying them to do the job RIGHT will make
you a profit and help you out in the long run!
With Your Property Masters.